Project Description

Alan Cooke

Alan has worked for the past 5+ years in various data-driven digital marketing roles, developing expertise in media activation, data and analytics, and developing customer experience strategies. In doing so he’s worked across several industry verticals and has technical expertise in most major marketing technology platforms [GA360, Adobe Analytics, GMP, DMPs, CDPs].

He believes that having great tech and a wealth of data is like having a supercar – Nice to look at, but you won’t get much out of it unless you know how to use it. That being the case, he works with clients on how best to leverage their marketing tech and tap into and enrich their data ecosystems to deliver more meaningful customer experiences.

He values pragmatism over perfectionism and likes solving complex problems with simple, data-driven solutions.

Alan Cooke
Alan Cooke

Alan Cooke

Alan has worked for the past 5+ years in various data-driven digital marketing roles, developing expertise in media activation, data and analytics, and developing customer experience strategies. In doing so he’s worked across several industry verticals and has technical expertise in most major marketing technology platforms [GA360, Adobe Analytics, GMP, DMPs, CDPs].

He believes that having great tech and a wealth of data is like having a supercar – Nice to look at, but you won’t get much out of it unless you know how to use it. That being the case, he works with clients on how best to leverage their marketing tech and tap into and enrich their data ecosystems to deliver more meaningful customer experiences.

He values pragmatism over perfectionism and likes solving complex problems with simple, data-driven solutions.