Blair talks about the three common mistakes organisations make when adopting new technology and ways to avoid them:

1. Own the Vision

  • Reclaim the Vision from your Vendor
  • Think BIG!
  • Sell you Vision Internally.

2. Execute a Plan

  • Think BIG but Start small
  • Disrupt your Operations
  • Go Beyond the 10-20%

3. Commit to the Partnership

  • With your Technology Team
  • With your Software Vendor
  • With your Consulting Partner

Watch Amicus Digital’s Managing Director, Blair Cooke, addressing CMO Disrupt in Melbourne.