Social Studio Feature Release Notes – June 2017

Social Studio


Play GIFs and Videos

GIFs and videos can now be played in the Engage console, without leaving to visit the post natively. This brings efficiency to better understanding the context of conversations.

Increased Language Support

Arabic, Hebrew and Persian have been added to the languages you can view conversations and respond to customers in. Social Studio automatically detects the language and supports right-to-left script.

This functionality only applies to engagement and does not support listen or publish.


Pinterest Dashboard

Now you can better gauge a customer’s propensity to buy with Pinterest analytics in Dashboards on desktop and mobile.

Easily view and track volume for your pins containing links, photos, and videos, plus comments to better understand engagement. Gauge the overall sentiment and view top words for your pins and comments.


Admin Override for Post Approvals

Workspace Admins, Owners, and Organisation Super Users can now override and approve or reject posts pending approval.

This is great for teams with long or complex approval rules, this enhancement helps accelerate approvals for time sensitive posts. If a posts is stuck because an approver is on leave, or has left the company, an authorised user can approve posts on their behalf.


Report of Keyword Groups in Active Topic Profiles

You can now export and import Topic Profile keyword groups. This is great for sharing information with your team or client and storing keywords from Topic Profiles you’re making major changes to, or would like to remove from Social Studio.

Social Studio Mobile

Fresh new Look for Engage

This release gives the Engage feed within the Social Studio mobile app a fresh new look to improve navigation so you can easily manage your social properties.

Updated font and text colours provide greater clarity when reviewing content. Reorganised Workflow attributes allow you to quickly see the actions taken on a post. New icons for author labels, post labels, notes, and sentiment for better identification have been added.

This feature applies to iOS only, Android version coming soon.

Influencer Score for Twitter Posts

Better understand and prioritise posts based on customer information. Influence data now displays on posts in Social Studio Mobile.

Use an Influencer score with a scale of 100 to understand customer impacts based on reach and post frequency. View the influencer score next to the users Twitter handle in the Engage feed. Tap the user avatar in the Engage feed or inspector to navigate to the author profile where you may also view the influencer score.

Video Support for Published Posts

Understanding the content published by your brand is extremely important. It is especially important when you have to approve a post to be published. Publish now supports videos, allowing you to identify a post with a video in the calendar. Tap the video in the calendar to play it in the Publish inspector.

This release adds this feature to Android. iOS can already use this functionality.

Command Center

Sales Leaderboard Visualisation

Get the full picture of your team’s sales performance and encourage a healthy competition amongst team members. Boost employee motivation by ranking sales performance of your team. Understand how your team is performing with total amount closed. View how many deals each member of your team is closing and share strategies with each other to be more productive to close more deals.

This feature requires a Sales Cloud subscription.

Customise Themes to Match Your Brand

Enhance your Command Center themes even further by tailoring them to better reflect your brand.

When creating new themes, upload the background image with .png, .jpeg or .gif file formats up to 5MB in size. Choose how the image is sized to your theme with scaled to fit or original size options. Once you create your theme, see the background image preview and logo for your theme for easy identification.

Social Hub

View As and Permissions Changes

This release more closely aligns Social Automation permissions with Social Studio so that you can get value out of our powerful rules engine more quickly. Super users can view rules and data sources that other super users created by using the View As feature. Quickly understand what other rules and data sources have been set up across your organisation.

Social Studio Release Notes – April 2017

The April release for Social Studio is now live. Here’s what you can expect to see.

Social Studio

New Features

Emoji Support across Social Studio

You can now use Emoji across all of Social Studio! In Publish, you’ll be able search and select Emoji to talk to your audience, while Engage now displays Emoji properly and lets you select Emoji to use in your responses.

But the most exciting use for Emoji is in Analyse, where you can now use it to measure sentiment, improving the accuracy of the sentiment model.

This makes us so 😀 we want to 💃🏽 🕺🏻!

Facebook Inbox Message Conversation

This new feature lets you see Facebook Inbox messages in Engage, where you can view the full message thread as well as assign, label and prioritise the messages. This lets you offer the same level of service to Inbox message as other social posts.

YouTube Engagement

You can now manage your YouTube community in Social Studio! In Engage, you can use all the usual workflows, such as assign, label and prioritise on comments left on your channel.

New Insights!

Radian6 users will remember the Free Insights and these now in Social Studio. These will help you refine the insights that you develop in Workbenches:

Hashtags Used: Understand which hashtags are use by your audience and the context in which they use them

Top Usernames Mentioned: Shows the top 50 Twitter handles that are dominating the conversation.

Top Domains Mentioned: Shows web properties that are providing the key content to drive conversations

Top Sources: Illustrates the leading providers of content across Usernames and Domains.

Custom Dashboards & New Metrics

Dashboards are now completely customisable! You can build a Dashboard from a template, or start out with a blank canvas. Either way, you’ll be able to build out a Dashboard that reflects your reporting needs in no time.

As well as that that, there are 13 new metrics that you can explore to compare your growth, engagement and performance.

Transfer Ownership of Topic Profiles

Finally, an end to chasing up Topic Profile owners when you need to make a change! This feature lets an Admin user change who owns the Topic Profile, so no time or effort is lost.

Also, Workspace Admins will be able to modify Topic Profiles to suit their Workspace’s needs instead of having to create multiple Topic Profiles that listens for similar content.

Lock Down Select Set of Labels

Community Managers rejoice! You can now lock down the label sets so that other users can’t add new labels. This will speed up Engage solution implementations as well as improve the accuracy of your Dashboard & Workbench reports.

Enhancements & Bug Fixes

You’ll notice the Engage columns will load faster and the in-reply users handle is now excluded from the character count on Tweets. You can now export out a list of labels to better manage the most relevant tags as well as see when your social accounts were last authorised on Social Studio.

Command Centre

Web Canvas Visualisation

You can now iFrame in web page content to provide more context or more analysis to Command Centre. Include reports from Salesforce CRM or display your e-store, provided the page supports iFrames, you’ll be able to present it in Command Centre.

Retweet Filtering

On screens such as the Feed Wall, you can toggle Retweet Filtering, to stop the same Tweet appearing through retweets. This displays more content to build up a better picture of social listening.

What are you most excited about? Let us now in the comments!



Radian6 Features End of Life Announcement

Radian6 Engagement Console, Summary Dashboard and Mobile App won’t be availble from June 2017.

Today (February 22nd, 2017), we noticed this announcement on the Salesforce Knowledge Base.

Essentially, it means that Radian6’s Engagement Console, Summary Dashboard and Mobile App will not be available from June this year. If you’re currently using any of these features of Radian6, you’ll need to move across to Social Studio.

We’ve set up a micro-site to help you migrate across from Radian6 to Social Studio and we’ll continue to update this as we get news from Salesforce.

Of course, if you’d like us to help you out, we’ve done lots of these migrations before! Contact us now to get started.

Social Studio Release Notes – January 2017

Salesforce have just announced the next round of releases for Social products. Our Social Analysts are geeking out in excitement and can’t wait to get their hands on them! This is what they’re most looking out for.

Salesforce have just announced the next round of releases for Social products. Our Social Analysts are geeking out in excitement and can’t wait to get their hands on them! This is what they’re most looking out for.

Social Studio


When using Emoji in Publish, you can now search for the Emoji that you want to use. There are over one thousand to choose from, including multi-ethnic and flag emoji. Just keep in mind, emoji does appear differently across operating systems and browsers.


For Twitter, In-Reply to information is displayed with the post, giving you much more context around the Tweet.

The Image Lightbox has been improved, displaying images at a higher resolution

You can soon use in Engage to shorten URLS and track metrics through! You’ll need to shorten the URL on a post by post basis as this isn’t done by default. We’re eagerly awaiting to see if this can be done in an Engage Macro…


You’ll be able to segment a Dashboard with Boolean based keywords, improving the Dashboard context and speed of analysis.

Something we’re really excited about is macros in Analyse Dashboards! This lets you apply workflows directly in the Dashboard, producing more accurate reports and faster responses.

Mixed Dashboards give you a view of your entire social footprint by monitoring a number of social networks or Topic Profiles. Date ranges have also been expanded, letting you zero in on what really matters.

More analysis can be done with Advanced Card Configuration, letting you apply filters to individual cards in a Dashboard, as well as renaming and resizing cards to make them easier to present.

Focused Exports

Exporting data has been overhauled too. Focusing on an individual card on a Dashboard or Workbench, you’ll be able to distinguish between retweets and quote tweets and see when the post was first assigned.


Admins can now change the owner of a page. So, if someone leaves the business, the Admin can easily make this change without having to chase anyone and suffer downtime on the channel. Also, page owners can set Agencies to manage only selected pages, as well as redistribute pages to other page admins. We’re forever chasing page owners, so this change makes us very happy!

Command Centre

The new Facebook Ads Visualisation displays advertising campaign metics such as total spend, actions, clicks and impressions, letting you continuously assess Facebook ads and modify them. You can also view ads across brands or products lines.

Facebook Reviews, including comments and replies can now be visualised and organised to focus on detractors or promoters.

Social Hub

Facebook Review scores can now trigger an action! You can apply a Workflow depending on the score, so low scores could be sent to Service Cloud and High Scores could have an author label applied.

How social can help improve the customer experience, in and out of the bank [Finance Report]

Social Media Analyst, Leigh Price’s analysis of the Banking Industry in Australia & New Zealand.

Our team of social analysts have been busy producing our latest Social Analysis report, which covers the banking industry in Australia and New Zealand.

The insights don’t lie: smart use of social can increase the experience of your customers. We’ve got some of the best insights below, just a taste of the comprehensive report.

Australia & New Zealand Banking Industry Social Analysis

Discover how social can help improve the customer experience, in and out of the bank.

Request Full Report Today

Customers want to be listened to

Create internal procedures and technology-based governance to ensure conversations ‘close the loop.’ If your customer submits a suggestion for a product that is later implemented, ensure they’re aware of this, so they feel they’ve contributed to shaping their bank. Additionally, internal processes need to be streamlined so that those questioning bank policies can be addressed in a timely manner in accessible language. Governance is critical to ensuring distributed teams don’t drop the ball on customer conversations. Consider implementing automations as part of a social platform to ensure no conversation falls through the gaps.

Customer Emergencies

For customers struggling with bank issues, especially internationally, using the most of bank data to make help information more easily accessible to them is recommended. If customers access online resources from an international IP address, information should be customised to suit their most likely requirements.

Generation Gap

Financial training and literacy programs for both younger and older generations struggling to deal with financial systems is advised. Consider using a system of customer tagging on your social monitoring platform, categorising customers into segments. This will assist customer care agents in personalising conversations.

Online Support

Reducing the number of steps needed make to contact a customer service representative is likely to reduce the negative conversations online about banks.

Feedback Procedure

After a poor customer service experience, customers feel there is no outlet to get their voice heard other than social. Providing systems for effective complaints management is recommended.

The Human Touch

We observed a number of posts alluding to a perception of banks feeling faceless. Empowering local staff such as branch managers and marketing managers to share positive stories from their area, or outreach within their community, is a great way to add a human touch. Using a social platform which allows for hub and spoke style repurposing of successful local content will assist with this approach.

Queue Times

Data shows that in-branch queue times is one of the aspects people find most frustrating (after they are already frustrated that they need to go into a branch). Leveraging technology to set a customer’s expectations around branch times and to manage queues will be one way to reduce tension in this area.

Australia & New Zealand Banking Industry Social Analysis

Discover how social can help improve the customer experience, in and out of the bank.

Request Full Report Today

Social Studio Release Notes – November 2016

Release updates are an exciting time, mostly because we geek out over the new features – and boy, do we geek out!

Recently, Salesforce announced a range of new features for Social Studio. Release updates are an exciting time at Amicus, mostly because it gives us a chance to geek out over the new features – and boy, do we geek out! To help you get the most from the latest update, here’s a few of our favourite new features.

Facebook Reviews are now integrated

When you’re running a business, big or small, online reviews are integral to your reputation. The good news is that you can now see reviews in Social Studio left on your Facebook Local page. You can filter by rating, reply to reviews, apply workflows, as well as send reviews through to Salesforce Service Cloud.

Emoji support

Emoji support is now available in both Engage and Analyse, which we ❤! This is especially helpful in determining if your customers are feeling 👍 or 👎, giving you a better handle on sentiment – as well as adding some colour and context to your replies. (Look out for Emoji in Publish in 2017!)

Better retweet visualisation and direct message character length

This makes reading just that little bit easier.

Keyword updates

It’s not just important to know what your customers are saying, but also how they’re saying it. To help with this insight, keywords and keyword groups have been added to Workbenches for both Topic Profiles and Social Accounts. This makes me feel 👍.

Custom dashboards

Dashboards let you see your high-level info at a glance, and now you can design your own. Monitor what you want, how you want. You can even include multiple accounts on the same dashboard.

Publishing reminders for Instagram

Unfortunately direct publishing to Instagram still isn’t available, but this isn’t Social Studio’s fault; it’s to do with Instagram’s API. But now you can set yourself publishing reminders, which will pop up on your phone with the content you want to publish.

Publish Facebook Carousels direct

Carousels are a great way to grab the attention of a quick-fingered Facebook user, and you can now post them directly from Social Studio. You’ll be able to post up to five images or videos, as well as customise the link and headline for each image.

In-App notifications for account token re-authentication

Social Studio will now send you a notification one of your channels needs re-authenticating. This minimises the time your networks are disconnected, ensuring you maximise your engagement opportunities.

NSFW filter

Command Centre has a new not safe for work filter, which shows only family-friendly content when activated. You’ll be able to display your dashboards to both senior leaders and clients without worrying about obscene content.

iPad Command Centres

Command Centre can now be presented on an iPad (though unfortunately not iPad Pro) using Safari. Not only can this save thousands of dollars on hardware and maintenance, it also makes your Command Centres mobile.

These are just a few of the recent upgrades that our team are geeking out about—if you want to know more, drop us a line!

What’s your favourite update? Let us know in the comments below.

Facebook @Mentions, PDF reports and more: our favourite new features in Social Studio.

Salesforce recently announced a heap of new features and we can’t wait to take them for a spin.

Salesforce recently announced a heap of new features and we can’t wait to take them for a spin.

Listening & Analysis

You can’t give everyone access to Social Studio, which is why we’re really excited about the upcoming Print to PDF feature. This allows you to export Analysis Dashboards as high quality PDFs, sharing your insights across your organisation. You’ll also be able to export more data from the Analysis Dashboard, with exports of up to 500 000 posts available. We’re also excited about improved Sentiment management, refined data trending for Workbenches and greater understanding of social channel growth.


@mentions in Facebook is finally here! Now, you can target your Facebook post to an individual or organisations, improving your overall reach and increase your audience. Changing the date of a scheduled post can be achieved by dragging it to a new day on the calendar, and you can publish video and gifs to Twitter.


Another great feature is moving public Twitter conversations into private channels. This lets your agents focus on the individual, giving their concerns the importance and primacy that they deserve.


There are improvements to automating social listening, too. With Social Hub, there are improvements around how keywords are used, single rule across multiple Content Libraries and the limit of ten keywords/conditions has been lifted. Happy Days!

Contact us if you’d like to discuss how your team can use Social Studio Analyse to generate insights or use Engage to improve the productivity of your team.

Peach up your social in 2016

From Peach to performance, we review and help you audit your social marketing landscape for success

Having spent a fair number of years working across clients with substantial digital investment, I’ve come to notice a trend that actually impacts marketers more than they realise:

We tend to adopt new social channels as flippantly as our New Year resolutions.

Between your Australia Day hangover and the distant memories of your December break, you may have heard about the new social site called ‘Peach’? Well, it’s dead.

While I’m all for the growth and investment in social, rushing to adapt and adopt your social strategy based on trends and not validated research can leave you feeling less than peachy.

So before you plunge into the depths of new channel-land, I urge you to take a step back and think.


For a deeper dive into what and how to audit your social effort, download GAME PLAN, our checklist for starting the social year on the right foot.

And if you’re still itching to get on Peach – here’s how and what to expect from our friends over at CNET.

Sharpen your focus on ROI

Now is the time to take stock and review the success and failures of the year that was. Just because investment in social has doubled or tripled, doesn’t mean your channel spread should. Instead you should be having conversations about measuring the value of each of your channels.

This is what I’m thinking?

Less can indeed be more. Cut back and cull; sharpen and refocus. The key to driving a successful social media plan into the year ahead lies in building on the success and failures of what was, and looking forward to drive commercial return.

There are FOUR things you must do today

Doing these four things today will help you create the social relevance you need to succeed in 2016:

  1. Conduct a health check of your environment, and especially the data and reporting which you can use to establish social benchmarks
  2. Review the best and worst of 2015 and use this to refresh your social playbook, the social compass of the business
  3. Review and audit the technology you have, you need and simply can’t do without
  4. Refine and update your social strategy to ensure relevance in the year ahead

The right game plan delivers results

A solid social media strategy that dovetails into overarching business goals is far more likely to deliver results (or commercial return) than spreading your workload and social inventory across even more channels in the hope that something finally works.

Snapchat is a great example of a network that is pushing marketers into defining their social purpose. It’s not a natural fit for brands, so they have to work harder to define quantifiable value. And it’s quantifiable and measurable value that we need to aspire towards from our social efforts.

Build on your strengths

Before you power up your PC and create profile pics for all your new channels; step back, assess what is truly right for your business and lead your team with a marketing plan built for success.

Build on your strengths; focus on the measurable wins and resist the urge to follow the trends and plough your way through the unnecessary adoption of new channels.

21 Trends to rock Social in 2016 (Part two)

Part One down and some excellent debates on the go already. Now to count down our top 10 trends to watch in 2016.

Part One down and some excellent debates on the go already. Now to count down our top 10 trends to watch in 2016.

See Part One of our 21 Trends for 2016 here.

10. Social spend will increase

Again? Data is opening up new levels of targeting and the smarts in customer relationship management is allowing insight-led acquisition and behaviour-based personalised retargeting plans to truly blossom. The opportunity for business is to acquire cheaply, and retarget with results.

The Salesforce Q2 2015 Social Benchmarks Report by @KevinkdDoyle is in. While Australia is one of the more expensive countries for social spend, increased competition for eyeballs continue the trend in driving up auction costs. There is good news however for CPC consistency and improving CTRs.

The tools are free and the time is now – strategic acquisition and remarketing programs should be a staple in your always on plan.

9. Go with the video flow

Literally. This year you’ll see more video than before. Virtual reality will have us going out of our way to see and explore more, and Oculus Rift, with added gamification, will create deep, immersive opportunities for brands to take us on a 360 degree ride.

These complex new video formats remain to establish their role in traditional marketing. When it comes to theme parks, travel and real estate however, the world’s your oyster.


8. Millennials got you down?

It wouldn’t be a trend watch if we didn’t caution you on Millennials. Enter a new way of marketing. They behave differently and want different things.

They see Tumblr as the future and SnapChat is their space. Encroaching on that space isn’t the answer, but giving them what they want and enjoy is a way of becoming part of their conversations. Millennials are likely to be the loop-closer on word of mouth, bringing us full circle from questionable online peer reviews to being truly accountable for our reputation in real life. The online and offline brand perception will merge into one thanks to this generation.


7. Is Live the new real time?

Meerkat, Periscope and Facebook Live are proving that real time broadcasting is for everyone. Facebook Live (for influencers) is already drumming up thousands of real time audience interactions and so we’ll definitely see more of live video in 2016. Innovative broadcast tactics may see simulcast broadcast of live events through social channels in the hope of capitalising on the second-screen experience (like being front stage and back stage simultaneously at the Oscars).

Learn more: Facebook Live case studies and examples.

SnapChat Story Explorer is another newbie and promises multiple angles of the same experience.

It’s hard enough getting someone’s full attention for the first run – but innovative and opportunistic moments of sharing might just be enough for audiences to come back for all sides of the story in 2016.


6. Customer service gets tipped on its head

In what is the latest and one of the most exciting additions to our trend watch, Facebook announced the release of the Messenger plugin. This is massive. The crux of it is that this is an evolution in many consumers’ preferred method of communicating with a brand. Brands have been creating new communities and new platforms hoping to take audiences somewhere new, but this is not customer first thinking.

The opportunity for brands who embrace the Messenger plugin and engage in this way with their consumers are likely to be rewarded greatly. However, many brands are still ill-equipped to deal with these growing demands in a scalable way and using Facebook’s native website just isn’t enough anymore – especially when it comes to measuring and reporting.

The year ahead is going to test marketers in their belief and investment in social. It was ‘just another channel’ for way too long and in the year ahead, the social conversation is going to be one of the most serious.


5. Mail and Female

Databases and customer profiling are vital. Data is still a conversation but data geniuses are taking care of that. Marketable data is the foundation of customer relationships. Facebook’s new Lead Generator ad tool is the perfect example of how a social platform is generating quality leads for brands.

But remember you want quality not quantity.

Smart marketers are smashing through the walls between channels. Database quality has massive implications on potential social activity. Quality, engaged database are the Alchemist’s gold.

Work hard to develop a database of people who want to hear from you. Then work even harder to retain them through contextual marketing. Only by doing this well will you collect the information you need to be able to target them effectively on social.

Go forth and build your databases.


4. You need accountable marketing

You’ve spent years getting customers to your site, and now you’ll spend a year getting the right people back. Forget about algorithms-schmalgorithms.

Accountable marketing is goal-oriented acquisition and retargeting strategies. Audience data allows us to be contextual – so think strategically about the content you create and the moments you choose to reach out to your audiences (paid or not). The quality score of content and moments is going up and effectiveness lies in how you? Plan your marketing story.

The win here will come from centralising efforts. Publishing, advertising, monitoring, response and above all reporting consolidation will be an essential new data point that will drive customer experience planning.

3. Don’t shoot the messenger

WhatsApp, Messenger, WeChat, SnapChat. They are staples of pop culture and becoming an integral part of how we communicate. It’s instant. It’s private. It’s group-based. It’s controlled. It’s happening and it’s one of the biggest watch outs for 2016.

We’re not implying email will go away but the opportunity to become a part of how people communicate will not only be explored, but will likely be the biggest opportunity for marketers in 2016. (See Trend #6)


2. Innovative publishing

Where tech and content strategy meet to dominate.

Adblockers are in and native is a massive focus (if it can get any bigger). Integrated publishing promises quicker and deeper engagement.

Facebook Instant Articles improves the user experience and therefore the perceived value of the content. With HTML5, instant publishing can be done from any CMS and the result is that content loads up to ten times faster and can offer a deeper, more immersive browse.

We’ll see more instant publishers come on board and following this trend, more brands will be setting up infrastructure in the hope of becoming real time publishers also. Smart marketers will be taking it a step further and implement extensive social listening to inform their content strategies and report on content success – a vital component of your innovative content creation and publishing approach.


 1. Plan your marketing story

Big data was 2014 and now now the data will be put to use in writing detailed customer experience plans that are no longer digital nor traditional. They are truly omni-channel (skipping the buzzwords, your brand really needs to be everywhere). Social marketing is your new best friend and the underlying smarts in marketing automation overlaid with quality data will see some brands improve leaps and bounds.

Social analytics are massively underutilised in this space as the ?how’ hasn’t been defined enough for marketers who quite frankly, are not yet placing sufficient emphasis on their social footprint and the results. Investment in social analytics will take priority and become an integral part of the marketing program of work.

The art of defining marketing stories will be front and centre next year as the innovative use of data, social listening and creative story telling merge to deliver impact.

Social listening will pave the way for better brand, customer and user experiences all around and in 2016, social media will take a seat at the adults’ table. It’s been ranking its way through different iterations of growing up, trying to figure out who it needed to be until now. Today we are confident and happy that social media is part of the way business operates? It’s no longer an added extra.

21 Trends to rock Social in 2016 (Part one)

Welcome to the first of our two-part series counting down 21 trends likely to rock the world of social media, content and digital marketing in 2016.

Welcome to the first of our two-part series counting down 21 trends likely to rock the world of social media, content and digital marketing in 2016.

We’ll take a look at how technology will change user behaviour and how audiences will influence technology. In a fragmented world of media, digital marketing is becoming a crowded space, and vast change is expected to challenge the foundations of many business segments. But it can be tamed. Here’s how?


21. What if TV Really was Ad-Free?

Smart TVs are learning from other screens and 2016 is expected to be the year of app-driven TV. We’re hungry for valuable content and integrated viewing experiences could see a rerun in the new year. Apple (among others) is pushing to eliminate ads on TV, strengthening the relationship between content creators and the lounge room (smart move). According to TechCrunch, the New Year will redefine how we enjoy our tele.

20. To Automate or Not to Automate?

If you own a lot of data (banks, telcos or retailers), or if you’re a publisher with heaps of online ad inventory; you should be investing in your trading desk as we type. Programmatic ad-buying is made to sound like a silver bullet, but we’d recommend doing your own research as it’s value truly varies case by case. Start small and build up with strategy to minimise money burnt and precious time wasted whilst the programmatic beast runs wild over the next 12 months.

Here are ten things you need to know about programmatic – good and bad.

19. Super Speed Broadband

Yup. We think this year’s when speed hits the next lever and buffering will be gone. The rate at which we connect, share, see and do will become faster and faster. It also means that what we share, see or do can be more than 35kb GIFs. Here are some Cinemagraphs to keep you entertained.

18. Sliding the Corporate Ladder

LinkedIn’s acquisition of SlideShare is catapulting thought leadership in B2B. Give your tired old PowerPoints a new lease on life and join the many other experts from all industries spreading their knowledge, know-how and tips. Publishers can take advantage of rich social features as SlideShare also functions as the distribution hub for B2B video content, Users can also save or comment on individual slides within the presentation, promoting deep engagement with a bucketload of data to boot.

Still got questions? Follow Gary Vaynerchuk on SlideShare for your daily dose of inspiration. He’s a keynote author, marketing guru and social media specialist.


17. Short & Sweet, Small & Neat

Content creators and publishers have a new user experience challenge to consider; really small screens. Your window to connect (in physical size and time) is small. The opportunity here is massive and comes down to two words: utility and relevance.

UsabilityGeek says it’s all in the wrist.


If you’re looking for new ways to earn clicks and shares, it might not be safe for work. Regardless of the (NSFW) warning, you’re likely to read it anyway. Brands are embracing human psychology and will use these insights to push content to new levels, all in the name of views and engagement. In summary: tricky, misleading headlines are out, but provocative content is in. How will you up the ante?

You won’t believe what happened next, NSFW. (Join the debate)

15. Searching for Customer Intelligence?

We’re running multiple streams of work across multiple channels, and we’re outsourcing effort to multiple agencies. If you want to stay ahead of the curve you’ll need to start consolidating your efforts. Social CRM is all about social listening. Courting your customers is going to be harder – embrace what marketing cloud could do for your business. Your relationship with your audience holds the smarts you need to engage and disrupt with measurable outcome. Or sales.

14. Consolidate? Yes Please

The marketing world is growing dramatically and the best practice will focus on consolidating, applying, failing, iterating and evolving. The marketing cloud is leading the consolidation race but it can trip you up for one of two main reasons – you didn’t have a plan or you didn’t see it through. There are quick wins and there are long tails: marketing cloud and social CRMs can facilitate both.

Most importantly, 2016 will see marketing and IT consolidate. Digital isn’t a department anymore and business success sits in customer intelligence (see point 15)

13. Accountable Media

Invest in your return. We’ve said it like this intentionally. Return on investment is past tense and so is the marketing behaviour. Marketing across social and the web will be heavily reassessed as reporting dashboards get deeper, smarter and more meaningful.

Marketers can no longer live on the periphery of their campaigns glancing at reports once a fortnight; in order to achieve results they need to set out with clear goals and be on the pulse of the media performance and campaign results daily. No longer is ?I can’t measure the value of a sale from Facebook? a valid statement.

Because yes you can.


12. [This Ad has Been Blocked]

Move over advertising. You’re no longer welcome here.

Getting your advertising seen is becoming exponentially trickier as the industry shifts towards programmatic trading (data-centred, insight-led and dynamic, optimised creative advertising blah blah blah) – so the conundrum of more, smarter ads meets the reality of no one wants to see them. The adblocking space will evolve in 2016, but your opportunity is to evolve your user experience and storytelling planning faster.

11. More Ad-Free TV?

The art of the moving image is like a new language, and we are hooked. YouTube’s move into broadcast territory with YouTube Red (adfree subscriber model) will hit our shores hot off the heels of Netflix and Stan. Broadcasters are proving that there is real value in creating bespoke content. And reading our tea-leaves, we reckon brands might define content though tribes (following Nikes lead) and start investing in stories that are valuable to the audience but also relevant to the brand.

Just do it!


That’s a crazy amount of stuff waiting for us in 2016, but the best is yet to come. For part two of our series and to explore our Top Ten Trends likely to rock social in 2016, stay tuned.

Read Part Two now.