The new Feature Release is upon us, with a couple of huge quality-of-life improvements for regular users.
This welcome update allows users to upload videos to their Instagram Business account within Social Studio rather than having to rely on the mobile-push solution.
This feature allows for the creation of Persona Groups within Social Studio Analyze.
Within a card powered by Twitter data, it’s possible to export the information of that group into a Persona Summary. Click the drop-down arrow in the top right of the card you wish to use and select Create Twitter Persona Group.
I’ll hand over to former Amican (and now Sr. Product Marketing Manager at Salesforce) Leigh Price to talk through the functionality in more detail:
This feature currently has limited flexibility yet still offers some great insights straight out of the box.
Facebook @mentions Engagements
It’s now possible to track any Facebook @mention of your brand on pages other than your own and respond to them directly. I’d suggest creating a specific @mentions column within the Engage tab. Open up Settings and then filter by Media Type > Mentions.
At Twitter’s request, any tweets, retweets or quotes from banned or deleted accounts will no longer display in Social Studio. Similarly, neither will messages from users who have chosen to protect their tweets. This will not be a big deal for most users, however, it may help explain any mysteriously disappearing posts.
That’s all for this update. If you’d like to discuss and-and-all things Social Studio, please get in touch with us at firstname.lastname@example.org
The April update to Social Studio brings some nice quality-of-life changes. Here’s a quick summary of each of the changes:
Analyse – Instagram Hashtag Listening
Instagram Hashtag Summary improves your ability to listen to your Instagram hashtags. Add new hashtags to your account in the Admin Menu (look for Instagram Hashtags in the left hand side). You can then generate custom dashboards based on these.
Reviews are now available as a new Media Type within Social Studio, pulling in reviews from over 400 major sites, such as Amazon and Expedia. This allows you to monitor trends in reviews, drivers of positive or negative sentiment, as well as to filter reviews by star rating. It provides an at-a-glance overview of what people around the web are saying about your products.
Engage – Predefined Replies
Save your Community Managers some time by integrating replies to frequently asked questions into Social Studio. You can create these in the Admin menu under Engagement Responses. They’re not Workspace-specific, so any of your users can select from a common pool of predefined responses. Once these have been created, there’s a new “Select Response” option beneath the content window once a user clicks to reply.
YouTube content (both comments and videos) now lives under a dedicated Media Type, rather than being included with generic “Videos”. You may wish to update any topic profiles that focus on video accordingly.
It’s possible to allocate the same social media account to multiple different Workspaces. With the new calendar functionality, you can now easily see all posts that are scheduled to go live with a particular account, regardless of which Workspace the content was created in. This allows you to easily avoid scheduling posts on top of one another by accident. Simply go into your Workspace settings and click Sharing.
The World Tour comes but once a year, bringing with it a great number of seminars, demos, training sessions and tons of swag. However, with great choice comes great responsibility. How can you ensure that you get the most out of your day by choosing wisely between more than 100 sessions?
We’ve asked the Amicus team to share their picks to help guide you towards the best sessions for your areas of interest.
Jon Murphy – Strategic Account Director
I’m particularly looking forward to hearing about Salesforce’s recent acquisition of Datorama and what this means for seamlessly tying analytics into the platform ecosystem. Marketing Cloud is a powerful marketing automation platform and to have this tied in with some more advanced analytics than before will help even the most advanced customers find out how to get additional ROI from their marketing.
9.15am – 9.45am. Delivering Stronger Marketing ROI through the Datorama platform
Zi Lim – Solutions Architect
I’m torn between both of the below events:
This is one of the less commonly used Salesforce products. It can be quite complex, but has the potential to be extremely powerful. Features updates and client case studies that should to be very interesting.
3:00 p.m. – 3:40 p.m. Orchestrate an Omni-Channel Journey with Marketing Cloud Interaction Studio
Salesforce + Google
Google integration with SFMC is a long-awaited feature. We’re expecting to see some really cool interactions brought to life and to learn more about how we can help customers with Google Analytics achieve more within the Salesforce ecosystem.
It will be interesting how to learn how Victoria Police work to deal with the crisis moments that are somewhat inevitable with law enforcement.
I love the Victoria Police channels. With many positive stories being promoted by their social media teams I find their content acts as an antidote to the constant barrage of negative police related news items we typically see from broadcast news sources.
How Victoria Police Delivered Realtime Emergency Services By Social Listening – 4:00 p.m. – 4:30 p.m.
Simon Gawn – Client Partner
I’m 3 weeks into working for a new company whose foundations are built on believing in the power and truth of data and proving our value through performance.
Interpreting validated data with statistical trends gives our clients peace of mind that they are making the right decisions. Einstein Analytics is at the forefront of doing this, making it a powerful tool that I want to make it my mission to know everything about.
Einstein Analytics: AI + Analytics for Every Business Process – 4:00 p.m. – 4:40 p.m.
Milo Li – Implementation Consultant
I’m really looking forward to hearing from Leah Pope at Datorama. I’ve just been through a training bootcamp on my journey to becoming a certified implementation partner of Datorama and I’ve been very impressed at each touchpoint along the way. They’ve executed very well on internal touchpoints and I’m excited to hear how I can apply this to help me deliver the best customer service as well. I think it would be very educational to hear her describe how to effectively deploy marketing strategies that generate maximal returns.
1:00 – 1:40 p.m. Marketing Cloud Keynote: Intelligent Marketing for the Empowered Consumer
Jessie Mitchell – Commercial & Client Service Director
Ron Kaufman, author, speaker & expert in Customer Experience will be one not to miss! He’s renowned for his point of view on ‘Service’, the notion of taking action to create value for someone else. This resonates really strongly for the culture we champion internally and how we collaborate with our Customers and Partners alike. There will definitely be takeaways for everyone from this talk, right down to your local barista!!!
1:00 – 1:40 p.m. – Guest Panel: Top Secrets for Driving a High Growth Organisation Level 1, Breakout D
Paul Hart – Advertising Technology Specialist
I’m very interested to see how myTrailhead has developed. It promises to be an incredibly useful (and quite fun) way to upskill colleagues and clients on new processes, platforms and products. There are six items on the agenda around myTrailhead, which implies there will be quite a push by Salesforce to drive adoption this year.
Secondly, I’m keen to find out more about Einstein. It’s popping up all across the Salesforce ecosystem and I feel that I don’t quite “get it” as well as I’d like. Seeing some applied examples should help clarify what exactly it can do and how it does it. There are five Einstein agenda items throughout the day, so I’m going to struggle find the time to catch up with my mate Cody this year.
You can find out more and sign up for Salesforce World Tour here.
Times and locations may change as we get closer to the event. Download the Salesforce Events app foriOS orAndroid to help plan your sessions throughout the day.