The new Feature Release is upon us, with a couple of huge quality-of-life improvements for regular users.
This welcome update allows users to upload videos to their Instagram Business account within Social Studio rather than having to rely on the mobile-push solution.
This feature allows for the creation of Persona Groups within Social Studio Analyze.
Within a card powered by Twitter data, it’s possible to export the information of that group into a Persona Summary. Click the drop-down arrow in the top right of the card you wish to use and select Create Twitter Persona Group.
I’ll hand over to former Amican (and now Sr. Product Marketing Manager at Salesforce) Leigh Price to talk through the functionality in more detail:
This feature currently has limited flexibility yet still offers some great insights straight out of the box.
Facebook @mentions Engagements
It’s now possible to track any Facebook @mention of your brand on pages other than your own and respond to them directly. I’d suggest creating a specific @mentions column within the Engage tab. Open up Settings and then filter by Media Type > Mentions.
At Twitter’s request, any tweets, retweets or quotes from banned or deleted accounts will no longer display in Social Studio. Similarly, neither will messages from users who have chosen to protect their tweets. This will not be a big deal for most users, however, it may help explain any mysteriously disappearing posts.
That’s all for this update. If you’d like to discuss and-and-all things Social Studio, please get in touch with us at firstname.lastname@example.org