Three years ago, Jessie and I launched Amicus Digital with the purpose of helping our customers deliver the very best experience to their consumers through the use of data and market leading technology. We chose Salesforce Marketing Cloud as the best platform. And we sought to hire only those people who shared our vision and values, who are curious, who demand excellence and who have a genuine passion for helping their customers.
We chose our brand, Amicus, because it means friend which is what we aspire to be to our customers – to provide support and guidance but also to challenge and constructively critique. Our first employees were teachers and trainers, consultants who were passionate about empowering their customers and helping them be self-sufficient.
This focus on the customer, on being a friend, permeates everything we do and has led to us developing a reputation for collaboration, flexibility and service to our customers in an industry which is more familiar with rigidity, dry processes and technical jargon.
There was very clearly a need for our style of consultancy because in the short time since we started, we have had the pleasure of serving many of Australia’s best brands – organisations that a business as young as ours has no right to expect to work with. And yet barely a month goes by where we are not humbled by the faith of another leading organisation choosing us as their partner.
Our success has been driven by the passionate determination of our team. It takes a special group of people to take a risk and join a small, unknown start up and to choose to bring their individual talents and experience to help create something different. We are incredibly fortunate to have the team we do who choose us over more established players because they believe in what we do and want to be involved.
Today Amicus Digital takes a huge step forward in its pursuit of helping organisations use technology to transform their customers’ experiences. Today we join the Dentsu Aegis Network following our acquisition by Merkle, one of the world’s leading communications groups. Merkle shares our passion for the customer and for what technology can enable. Working alongside our new colleagues provides us with the tools, experience and scale to allow us to do what we do even better, whilst continuing to deliver in the way that has set us apart from the very beginning.
A huge thank you from Jess and me to our team, customers and partners for bringing us this far. We are tremendously excited about what the future holds.