CMO Disrupt – Making Business Sense of Marketing Technologies

Watch Amicus Digital’s Managing Director, Blair Cooke, addressing CMO Disrupt in Melbourne.

Blair talks about the three common mistakes organisations make when adopting new technology and ways to avoid them:

1. Own the Vision

  • Reclaim the Vision from your Vendor
  • Think BIG!
  • Sell you Vision¬†Internally.

2. Execute a Plan

  • Think BIG¬†but Start small
  • Disrupt your Operations
  • Go Beyond the 10-20%

3. Commit to the Partnership

  • With your Technology Team
  • With your Software Vendor
  • With your Consulting Partner

Author: Oscar van Dijk

I'm a Professional Services Director, geek, internet freak and gadget lover. I have been lucky enough to work on some great sites and digital solutions with some great people. Much of my career has been spent in the Australia and New Zealand, however I am now based in Sydney, Australia to design, build and deliver engaging customer experiences with data and technology and provide leadership to a highly agile development team for my current employer; Salesforce Marketing Cloud specialists, Amicus Digital.

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