CMO Disrupt – Making Business Sense of Marketing Technologies

Watch Amicus Digital’s Managing Director, Blair Cooke, addressing CMO Disrupt in Melbourne.

Blair talks about the three common mistakes organisations make when adopting new technology and ways to avoid them:

1. Own the Vision

  • Reclaim the Vision from your Vendor
  • Think BIG!
  • Sell you Vision Internally.

2. Execute a Plan

  • Think BIG but Start small
  • Disrupt your Operations
  • Go Beyond the 10-20%

3. Commit to the Partnership

  • With your Technology Team
  • With your Software Vendor
  • With your Consulting Partner

Author: Derek Harris

Derek is passionate about Digital Communications. He’s worked in the industry since 2001, and is currently completing an Internet Communications degree. He’s held a number of different roles, such as Online Producer, Product Manager and Social Analyst, which gives him a unique perspective on communications and their impact on the audience. His specialisation is convergence, which aligns different media to deliver a consistent message.

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