CMO Disrupt – Making Business Sense of Marketing Technologies

Watch Amicus Digital’s Managing Director, Blair Cooke, addressing CMO Disrupt in Melbourne.

Blair talks about the three common mistakes organisations make when adopting new technology and ways to avoid them:

1. Own the Vision

  • Reclaim the Vision from your Vendor
  • Think BIG!
  • Sell you Vision¬†Internally.

2. Execute a Plan

  • Think BIG¬†but Start small
  • Disrupt your Operations
  • Go Beyond the 10-20%

3. Commit to the Partnership

  • With your Technology Team
  • With your Software Vendor
  • With your Consulting Partner